Hyundai, Genesis make big splash during Monday Night Football halftime show

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As a new player in the stateside market, having been introduced to these shores just two years ago, Genesis looks to raise its profile in a way that can't be boiled down to simply scarfing up a bunch of 30-second national spots or slapping the brand onto every available media surface. Parent company Hyundai Motor Co.

The Genesis Monday Night Football Halftime Show will be hosted by Suzy Kolber with Pro Football Hall of Famer Steve Young and Louis Riddick. A year from now if you are thinking of a new car, the Genesis name will seem familiar and people more willing to visit a showroom. Tennessee Titans at Houston Texans Dec. Washington Redskins at New Orleans Saints Oct.

Genesis halftime show tonight (9/17)

The Genesis Monday Night Football Halftime Show will be hosted by Suzy Kolber with Pro Football Hall of Famer Steve Young and Louis Riddick. A special custom opening each week featuring landmarks and vistas from the host city will introduce that week's musical artist and flow into the halftime show, which will be presented commercial free, courtesy of Genesis. The cornerstone of the agreement will be a unique musical performance to close the halftime show, by a different artist each week. On select Monday nights, these performances will take place live, on the field, during halftime of the Monday Night Football game. Some of genesis halftime show additional artists to be featured during the season include Zac Brown Band, Ciara and Daughtry. Genesis will be incorporated into Monday Night Football through a number of branding elements, including on-screen graphics, desk signage, tune-in messaging, audio mentions and more. The brand will also receive commercial inventory throughout the season. A doubleheader will kick things off on Monday, September 10 — New York Jets at Detroit Lions 7:10 p. New York Jets at Detroit Lions 10:15 p. Los Angeles Rams at Oakland Raiders Sept. Seattle Seahawks at Chicago Bears Sept. Pittsburgh Steelers at Tampa Bay Buccaneers Oct. Kansas City Chiefs at Denver Broncos Oct. Washington Redskins at New Orleans Saints Oct. San Francisco 49ers at Green Bay Packers Oct. New York Giants at Atlanta Falcons Oct. New England Patriots at Buffalo Bills Nov. Tennessee Titans at Dallas Cowboys Nov. New York Giants at San Francisco 49ers Nov. Los Angeles Rams Mexico City Nov. Tennessee Titans at Houston Texans Dec. Washington Redskins at Philadelphia Eagles Dec. Minnesota Vikings at Seattle Seahawks Dec. New Orleans Saints at Carolina Panthers Genesis halftime show. Denver Broncos at Oakland Raiders Jan. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. A total genesis halftime show six new Genesis models, including the flagship full-size G90 luxury sedan, mid-luxury G80 and G80 Sport sedans and soon-to-arrive G70 near-luxury sport sedan, will launch by 2021 and compete with the world's most renowned luxury car brands. All Genesis vehicles sold in the U. In just the first half of 2018, Genesis won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from highly-respected, third-party experts Consumer Reports, J. For more information on Genesis and its new definition of luxury, please visit. Please visit our media site for the latest news at.

In other words, if a Crescent City native like Dr. As a new player in the stateside market, having been introduced to these shores just two years ago, Genesis looks to raise its profile in a way that can't be boiled down to simply scarfing up a bunch of 30-second national spots or slapping the brand onto every available media surface. In just the first half of 2018, Genesis won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from highly-respected, third-party experts Consumer Reports, J. In just the first half of 2018, Genesis won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from highly-respected, third-party experts Consumer Reports, J. Washington Redskins at New Orleans Saints Oct. Genesis will be incorporated into the halftime show through a number of branding elements, including on-screen graphics, desk signage and tune-ins. In some cases, the weekly musical performances will take place live and on the home team's turf, while other halftime packages will be built around prerecorded material captured in local concert halls and other venues. © 2018 Madison Ross Media Group.